Hafid Alfonso - Founder, Father Journey, Director of Creative and Talent
In pursuit of crafting unparalleled electronic music events within the vibrant heart of Silicon Valley, ‘It’s a Journey’ was conceived with the ambition to offer something truly unique. As the Director of Creative, Hafid leads the charge, overseeing all aspects of talent acquisition, event conceptualization, production, and brand stewardship. Under his guidance, It’s a Journey is dedicated to delivering exceptional experiences that stand out in the electronic music scene, reflecting a commitment to innovation, quality, and the art of bringing people together through music.
Si Nguyen - Director, Digital Marketing and Operations
Si comes with a passion for perfection. Accompanied with a background in digital marketing and operational management, he is responsible for creating and quality checking all digital content and social media strategy.
Ashkan Haghnazari - Director, Production and Quality
Following his passion for music and visual arts, Ashkan provides his support throughout content & production of our events. Weaving an art deco inspired design with psychedelic visuals and vernacular artists, he is on assignment to set a new standard for the party scene in the South Bay.